FSRM - Cours: Start-up Creation in the Field of Microsystems

Start-up Creation in the Field of Microsystems

course photo

Objectifs du cours

The microsystems applications and markets are growing rapidly and an important number of opportunities can be targeted by small companies, especially start-ups. Start-up creation in a technical field like microsystems is a very complex issue. The technology is only one part of the picture. This course shows how to position a project in the industrial value chain, to manage the intellectual property issue, to focus the applications and the markets, to define the business models of the company, the business plan of the start-up, the access to the customers, etc. The emphasis will also be put on methods to evaluate the financial potential value of the project and on negotiation approaches with financial and industrial partners. After the course, the participants will be aware of the major traps of start-up creation in the field of microsystems. Ten real case studies will be presented and analysed, coming from the major European and US microsystems start-ups.

Public cible

Start-up project leaders. R&D engineers with a project. Technology transfer managers at universities and research institutes. Executives of already established microsystems start-up. Business development managers of companies interested in the microsystems fields. Marketing managers.

Contenu

Different business models possible in the microsystems fields
Methodologies of market analysis and business development
Methodologies of market segmentation and market evaluation
Positioning of the product in the industrial value chain
Intellectual property management specific to microsystems
Definition of the access to the markets and customers
Rules for the set-up of a business plan
Financial evaluation of a microsystems start-up company
Negotiation with Venture Capital organisations and industrial partners
Analysis of more than ten cases studies coming from the major European and US microsystems start-ups

Enseignant(s)

Jean-Christophe Eloy from YOLE Development, France. Jean-Christophe Eloy has been 6 years manager of the marketing department of LETI (France). He then created the semiconductor practice at Ernst & Young in Europe. Jean Christophe Eloy has created in 1998 YOLE Développement, worldwide leader of market research and strategy consulting in the Mems fields. Jean-Christophe Eloy is involved since 1992 in the Mems areas, for the analysis of devices markets but also including analysis of the development of the markets and applications of capital equipment and materials for the development and manufacturing of devices. He is member of the board of the International Mems Steering Committee of Semi (in charge of industry statistics world wide) and is member of the board of several companies in Europe and USA.