Objectifs du cours
A new approach for product development is presented.
The methodology is applicable to industrial as well as services companies.
The course is based on recent work concerning over 100 companies showing that organizations capable to differentiate their product offerings have much better chances to increase sales than their competitors.
Several practical cases are presented.
Benefit for the participant : 20 best practices tools ready to implement.
Public cible
General managers - Product development and marketing managers - Project leaders – R&D and marketing project team members.
Contenu
Process for new product development
Identification of buying factors
Benchmarking and customer value proposition
Value creation process
Practical cases of product design and value creation
Case study
How to select product options and price
Commercial and technical risk of the product
Case study
Failure mode analysis, risk and avoidance measures
Economic considerations, R&D metrics
Managing new product development
Enseignant(s)
Pierre Comte, Harvard Business School AMP, Microtechnique Ing., Dr ès sciences.
Career in Life Sciences and Microtechnology including executive positions at Straumann, Sulzermedica and Johnson & Johnson. Coach of CTI Startup, a division of the Swiss Federal Office for Technology and Education and lecturer at Create Switzerland.
Member of the CTI Investor Association and board member of high tech companies.
1 day
CHF 640.00
EUR 540.00
